Hi, I’m Niklas! Welcome to my
design portfolio

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Featured Work

A selection of my work, focusing on product design, UI/UX, research and marketing design.

Storytel app interface showcasing audiobook and e-book browsing, with a focus on user-friendly navigation and immersive reading experience.

Storytel

At Storytel I worked as Product designer on UX/UI improvements and visual branding to create a more seamless listening experience.
2019 - 2023
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Instabridge referral feature UI design showcasing app screens for sharing referral links and earning mobile data rewards

Instabrige

A global WiFi and mobile data app. I designed a referral flow with banners, share screens, and onboarding that boosted growth through simple, motivating rewards.
2024
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User research findings visualized through flowcharts and data insights, illustrating user behavior and interaction patterns

User research & discovery

In this project I was digging into user needs to refine Storytel’s bookshelf UI.
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2019 - 2023
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Creative Services platform design featuring author dashboards, analytics tools, and visual branding elements for content creators.

Creative Services

Creative Services is Storytel’s platform to support authors with tools, insights, and branding solutions. I worked primary on UI/UX and its visual identity...
2019 - 2023
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Pzbuk mobile app interface displaying game selection, user profiles, and promotional banners, emphasizing engaging user experience.

Pzbuk

Designed the user experience for Pzbuk, a brand-new Polish betting platform...
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2018 - 2019
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Casinostugan website design with game categories, promotional offers, and user interface elements tailored for online gaming.

Casinostugan

A Swedish online casino brand. Here I worked on branding and UX created a friendly, trustworthy user experience...
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2017 - 2019
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Storytel app interface showcasing audiobook and e-book browsing, with a focus on user-friendly navigation and immersive reading experience.

Hajper

A fast-paced betting site in Sweden. Where I contributed to the logo and branding and made the platform clearer and more dynamic for users.
2017 - 2019
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Storytel app interface showcasing audiobook and e-book browsing, with a focus on user-friendly navigation and immersive reading experience.

Comeon

The flagship brand of ComeOn Group, offering sports betting and casino. Here I worked with various projects, helped unify its visual identity and improve overall user experience.
2016 - 2019
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About me

Portrait of Niklas, with a neutral background

I’m a curious and creative designer with a background in the entertainment industry. I’ve worked across UX/UI, graphic design, branding, typography, and logo design basically anything that lets me mix creativity with problem-solving.

I studied Fine Art, Graphic Design, Media & Communication, and later Interactive Art Direction at Hyper Island, where I learned a lot about collaboration, design thinking, and exploring new ways of working.

I love turning ideas into visual experiences that feel intuitive and engaging. I’m all about teamwork, learning from others, and creating designs that actually make a difference.

Collaborates smoothly with developers, PMs, and branding teams
Skilled in Figma, prototyping, user research, and accessibility (WCAG)
Passionate about creating great interfaces that people enjoy using

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