Creative Services
Creative Services is a platform from Storytel designed to support authors and book creators. It offers tools and insights to help them understand their readers, promote their books, and make informed decisions.
As a UI/UX Designer, my role was to enhance the user experience and maintain a consistent visual identity. I worked on visual branding defining colors, typography, and graphical elements to create a unified and engaging interface. I was Collaboration with product managers and developers ensuring the design not only looked good but functioned seamlessly. A major part of my work was establishing a design system with standardized elements, guidelines, and components.
I also created interactive prototypes to test and refined concepts, ensuring the final design was both intuitive and user-friendly. In addition, I contributed to the platform’s rebranding, helping modernise its look and align it with Storytel’s evolving goals.
Login
Dashboard after login
Early prototyping and UX
The following screens show some of these early grayscale explorations, where the emphasis was on creating clear navigation and intuitive interactions before layering on brand and visuals.
Data comparison tool - Created possibility for publishers to compare consumption data for up to 5 books side by side, giving them a clearer picture of performance across their catalogue.
All catalogue view - Provided publishers with an overview of consumption data across their entire library, supporting smarter publishing and marketing decisions.
Book details page - Title’s performance, where publishers where given the ability to edit metadata such as description, release date, and tags to keep information up to date.
Admin tools - Usability around managing accounts like edit user details and manage multiple users in a more efficient way.
Book & Catalog Overview
Problem
Publishers needed a clear way to understand performance and reader behavior, both at the level of individual titles and across their full catalogue, to make informed publishing and marketing decisions.
Solution
We designed the new experience from grayscale wireframes to interactive prototypes in Figma and Protopie, focusing on clarity, usability, and actionable insights.
Book Level
Here you get detailed view of a single book’s performance and reader interactions. I designed flows that visually highlighted key metrics and behaviors while making it easy for publishers to edit and update book data, ensuring insights were both accessible and actionable.
Full Catalog At this level you get a comprehensive overview of all titles, with search, sort, and filter tools, allowing publishers to quickly scan, compare, and identify trends across their entire catalogue. The layout and visual hierarchy emphasize key insights while keeping large datasets digestible.
________________________________________________
Year in review:
Every year in Creative Services, we conduct an annual "Year in Review" project. This project served as a creative and visually engaging celebration of our users' annual consumption and trends. The interactive page is designed to capture their artistic and design milestones in an innovative, captivating and enjoyable manner.
It has been incredibly well-received, with users eagerly participating in this annual tradition, showcasing their enthusiasm and the strong ongoing interest in the initiative.
Year in review - 2021
Year in review - 2020
