Casinostugan

Casinostugan, the second brand in the ComeOn portfolio, and also the brand that marked my debut in rebranding at ComeOn. This brand was created with a distinctive focus on attracting a less masculine target audience, prioritising casino and gambling activities to deliver a smoother and more relaxed gambling environment.

Our design approach revolved around creating a user-friendly platform with a strong commitment to responsible gaming features. A core element of our branding was the connection to nature and a subtle nod to Norrland and the calmness of the countryside. Casinostugan aimed to be a place where you could truly be yourself, offering a serene escape from the hustle and bustle of everyday life.


My role at Casionostugan
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During my involvement with Casinostugan, I had a range of responsibilities that covered both marketing and design. This included brainstorming and shaping the brand alongside brand managers, designers and developers. Together, we worked on marketing strategies, defining the brand's visual identity and design principles.

In the marketing aspect, I collaborated with print companies to design various items, from keychains to bus stop advertisements. Simultaneously, I tackled UX/UI work, adapting the brand's look and feel to the existing platform and handling associated challenges. We meticulously selected colors, fonts and images to ensure that every user's visit to Casinostugan provided a calming, comforting and enjoyable experience.
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Introducing Bingo‍

One of the exciting projects I was involved in was the integration of bingo into the Casinostugan brand, it was part of a larger merger between ComeOn and Cherry Casino. The technical functionality for bingo was already available within one of Cherrys brands. Our task was too closely collaborate with the developers to integrate it into our site.
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This project was both thrilling and substantial, demanding extensive integration efforts and numerous adjustments to ensure that the user experience journey harmoniously suited our platform.

During the process of integrating bingo into the Casinostugan brand, the UI played a crucial role. I had to ensure that the user interface was intuitive and visually appealing for players to enjoy the bingo experience seamlessly. Our design team worked closely with the developers to create a UI that incorporated bingo functionalities without disrupting the overall user experience.

This involved designing clear and user-friendly bingo cards, interactive elements for selecting numbers, and a smooth flow for purchasing tickets and playing games.

The UI integration was a significant aspect of the project, as it required attention to detail to maintain the brand's look and feel while introducing a new and engaging gaming feature. The result was a visually consistent and user-friendly interface that enhanced the overall bingo experience for Casinostugan users.