Pzbuk

Pzbuk is a polish online sports betting and casino platform, also owned and operated by the ComeOn Group. Pzbuk's primary focus lies in the world of sports betting, providing users with the opportunity to wager on a wide array of sporting events. Additionally, it offers a diverse selection of online casino games including slot machines and table games

The colors at Pzbuk, our design philosophy, is anchored in the bold and vibrant colors of the polish flag. The prominent use of red and green isn't just about aesthetics; it's a visual homage to national pride and heritage. Imagery is create with a vintage and retro atmosphere, evoking a sense of nostalgia.

My role in shaping Pzbuk:

As a UI/UX designer at Pzbuk, my role was to make the platform more appealing to Polish users. This process involved discussions and brainstorming sessions. We collectively envisioned how the brand should visually represent itself. Elements like color palettes, fonts and overall aesthetics were our focus. Colors and imagery played a vital role in this brand. We chose red and green to echo the Polish flag and worked with black and white halftone imagery for a nostalgic touch.

The fonts we selected were not just visually pleasing but also easy to read, ensuring a smooth user experience. Graphics and visuals also underwent careful consideration to align with the brand's identity and user expectations. Our challenge was to strike a balance between tradition and modernity. Throughout, our guiding principle was user-centric design.

The result is a design that respects the brand's heritage and offers a modern and smooth user experience. Pzbuk now presents an inviting look that users appreciate. As a UI/UX designer for Pzbuk, my job was to connect the user to the brand, reusing our existing platform while incorporating the new look and feel to attract the Polish market.